About Zales

The Zales® Jewelers story began in 1924 when Morris (M.B.) Zale, William Zale and Ben Lipshy opened the primary Zales Jewelers mercantile establishment in Wichita Falls , Texas. along side offering top quality merchandise at rock bottom prices, the shop offered a revolutionary credit plan of "a penny down and a dollar a week" on many higher priced items. This marketing strategy proved to achieve success , and, paired with exceptional customer service provided by dedicated employees, led to the jeweler's expansion to 12 stores across Texas and Oklahoma by 1941.